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I usually get influenced by the people’s opinion for shopping of a product 2 2 3 1 3 2 5 4 3 4 1 3 1 2 3 3 3 3 2 4 4 5 4 4 5 4 3 3 2 2 3 1 3 4 4 3 4 2 5 3 4 3 2 2 5 4 4 3 1 2 4 3 3 4 3 3 4 4 4 2 2 4 2 1 5 3 3 4 3 2 5 4 4 3 4 4 4 4 4 2 4 3 3 1 3 4 4 2 4 1 3 4 4 4 3 3 4 3 2 2 3 4 4 4 3 4 2 2 4 2 3 2 2 3 3 3 4 3 3 3 4 3 4 5 3 Attractiveness of the advertisement encourages me to go for shopping 3 4 4 1 4 3 5 4 4 4 1 2 2 2 4 5 4 4 3 4 4 5 4 3 1 4 4 5 2 2 2 3 3 4 3 4 3 2 4 3 4 2 2 4 5 4 4 3 1 3 4 4 3 4 3 3 3 2 3 2 4 4 4 4 4 3 3 3 5 2 5 5 3 4 4 5 4 4 4 4 4 3 3 3 3 4 3 1 4 3 2 4 3 4 4 4 5 3 3 3 2 4 3 4 1 4 4 2 4 3 4 2 4 4 3 3 3 2 3 4 4 3 4 4 3 I think. the advertisement of a product shows the attributes of a product & depicts its availability for purchase 4 4 3 1 4 4 4 3 4 5 1 4 2 4 4 4 4 4 5 2 4 5 5 4 4 4 4 4 3 4 1 3 3 4 2 5 4 1 4 2 4 3 2 5 4 4 4 4 4 4 4 4 3 4 4 4 4 4 4 3 4 4 4 4 3 3 4 4 4 4 5 5 4 4 1 5 5 4 5 4 4 3 3 4 3 4 2 5 4 4 4 4 4 3 4 4 4 3 3 4 4 2 4 4 1 4 4 4 4 3 4 4 4 4 3 3 4 4 4 4 4 3 4 5 3 The advertisement of a product creates a sense of anticipation of a certain experience which I connect with the product 4 5 3 1 5 4 4 4 4 5 4 3 4 2 4 5 4 3 4 3 2 4 5 4 5 4 4 4 3 4 2 4 3 4 3 4 5 2 5 4 4 4 3 4 4 4 4 3 3 4 5 4 3 5 4 4 4 4 4 4 4 3 4 4 4 3 3 3 4 4 5 4 4 5 5 4 4 4 4 4 4 4 4 4 3 4 4 5 4 4 4 3 4 4 4 4 3 3 3 4 4 4 4 4 2 3 4 3 4 3 4 4 4 3 3 4 3 4 4 4 4 4 4 4 3 Product specifications or features of a product (Benefit of the product) which are described in an advertisement encourage me to buy the product 4 4 3 1 4 4 4 4 4 4 1 3 4 4 4 5 4 4 4 5 4 4 5 3 1 5 3 4 4 4 2 3 3 4 3 3 4 2 2 4 4 4 3 4 5 4 5 4 3 4 4 4 3 4 4 4 4 5 4 3 4 3 4 4 3 3 3 4 5 4 5 5 5 4 5 5 3 4 4 4 3 4 4 3 4 3 4 5 4 3 4 4 3 4 4 3 4 3 3 2 4 3 4 5 3 5 4 4 4 3 3 5 4 5 3 3 4 4 4 2 2 4 4 5 3 I think through an advertisement. companies get successful in creating a relationship with its customers (Basis of trust) 4 5 3 2 5 3 4 3 3 4 5 4 4 5 4 5 4 4 4 5 4 2 5 4 4 5 4 4 4 4 2 2 3 4 3 4 5 2 3 2 4 4 4 5 4 4 4 4 2 4 5 4 3 3 4 4 4 4 4 4 4 4 5 4 5 3 3 4 3 4 5 5 3 4 4 5 4 4 5 5 4 5 4 4 3 5 2 5 4 5 3 4 3 5 4 3 3 3 4 2 4 4 4 4 2 4 2 4 4 3 4 4 4 4 3 4 4 4 4 5 4 4 2 4 3 I usually believe the message that a company tries to convey through the advertisement 3 4 3 3 5 4 4 4 4 5 1 4 2 4 4 3 4 4 2 4 4 4 5 3 4 5 3 3 3 2 2 4 3 4 3 3 5 2 4 5 4 5 4 3 3 4 4 4 5 4 4 3 3 4 3 3 3 4 4 2 4 3 4 3 5 3 3 4 4 4 5 5 4 4 1 5 5 4 5 5 2 3 4 2 3 3 3 5 4 4 2 5 4 2 4 4 3 3 3 2 4 4 5 4 1 4 4 3 4 3 3 3 4 4 3 4 4 4 3 5 4 4 4 3 3 Background score of the advertisement helps me in connecting with the product easily 3 5 3 3 5 4 4 2 3 5 5 3 4 3 4 3 4 4 3 3 4 4 5 4 3 5 3 4 2 4 2 4 3 5 3 3 4 1 3 3 4 5 3 5 4 4 4 4 2 4 5 4 3 5 4 3 4 3 4 3 4 3 3 4 2 3 3 4 4 4 5 5 4 4 5 5 5 4 5 4 3 4 4 4 3 4 4 5 4 3 2 4 4 4 5 4 3 3 4 4 3 3 3 4 3 4 2 4 4 3 4 3 4 4 3 4 4 4 3 4 2 3 4 4 3 Color & Design of the packaging helps me in choosing a right product 3 5 1 1 5 2 2 4 3 5 5 3 2 1 4 4 4 3 2 3 4 5 5 2 1 5 4 2 3 4 3 4 3 5 4 4 3 2 4 1 4 5 3 3 5 4 4 2 2 3 4 3 3 4 3 5 4 4 4 2 4 3 2 4 3 3 3 4 2 2 5 4 5 4 5 4 2 4 4 4 4 4 4 4 4 4 4 4 4 4 2 4 3 3 2 4 3 3 3 4 4 2 3 4 1 4 2 2 4 3 4 3 4 5 3 3 3 2 3 3 4 3 3 5 3 Informative description about the product plays a very crucial role in selection of a product for me 3 4 3 1 5 4 4 4 4 5 5 4 4 5 4 5 4 4 4 4 4 4 5 5 5 5 4 4 4 4 4 4 3 5 4 4 4 2 4 4 4 4 3 5 4 4 5 4 5 4 5 4 3 4 4 4 3 5 4 5 4 4 5 4 2 3 3 5 4 4 5 4 5 5 5 4 5 4 5 4 4 5 4 2 3 5 4 5 5 4 4 5 5 5 4 4 4 3 4 4 5 3 5 5 5 4 4 4 5 4 4 5 4 5 3 4 5 4 4 4 5 5 4 4 3 I usually go for the purchase of the product which is easily visible & available at the store 3 4 3 1 5 4 4 4 3 5 1 4 2 4 4 1 4 4 3 4 4 4 5 2 5 5 4 4 4 2 3 4 3 4 4 4 4 2 2 3 3 2 4 2 2 4 3 4 4 4 4 4 3 4 4 4 4 2 4 3 4 4 4 4 4 3 3 5 5 4 5 5 4 4 4 5 3 4 5 4 4 4 4 3 3 4 5 5 5 5 2 2 4 5 3 3 4 4 3 4 4 4 3 4 3 4 4 4 4 3 5 3 4 4 3 3 4 4 3 2 4 4 4 4 3 I’m a very concerned buyer about the price while going for purchasing of a product 1 5 3 1 5 4 3 3 3 5 5 4 2 5 4 3 4 4 2 4 4 4 5 4 5 4 3 4 3 3 3 4 3 4 4 5 4 2 3 4 4 4 2 4 5 4 4 3 5 2 3 4 3 4 3 4 4 4 4 3 3 4 2 4 3 3 3 4 5 4 5 4 3 3 3 4 2 4 5 4 3 4 4 4 3 3 4 4 4 3 4 4 3 5 4 4 3 4 4 3 4 5 3 4 3 4 4 4 4 4 4 3 3 5 3 4 3 4 3 4 3 3 4 5 3 If the price of a product is high. then I think it’s a high-quality product 3 5 1 1 5 4 3 3 3 5 1 4 2 4 4 1 3 3 2 2 4 5 5 2 5 4 4 3 3 2 4 4 3 4 3 5 5 2 5 4 4 5 4 5 5 3 2 2 2 2 2 4 3 4 3 4 4 2 3 2 4 3 2 4 4 3 2 2 3 4 5 4 4 4 4 4 1 4 5 4 2 3 4 4 3 2 2 4 3 1 2 4 3 2 2 3 4 3 3 2 2 2 3 2 1 5 3 2 4 4 4 1 2 4 3 4 4 1 2 1 4 3 4 5 3 For me. sometimes the decision of product purchasing is more unconscious & quiet momentous based on emotions than tactical 3 4 3 1 5 4 4 3 4 5 1 4 2 4 4 1 3 3 2 4 4 3 5 3 4 4 3 3 4 2 4 3 3 4 4 4 4 2 4 3 4 4 3 2 4 4 3 3 4 2 2 4 3 4 4 3 4 2 3 5 4 2 2 4 3 3 3 4 3 4 5 4 3 4 5 4 3 4 5 4 4 3 4 2 3 3 2 4 4 3 4 4 3 2 4 4 3 3 3 3 4 2 2 4 3 4 2 4 4 4 4 2 4 4 3 4 4 2 4 2 4 3 4 4 3 When I go for the purchase of a product . I make decisions about brands beforehand 3 4 1 1 4 4 4 4 2 5 5 4 4 2 4 4 3 3 3 4 4 3 5 2 5 4 4 4 4 2 3 4 3 4 3 3 3 2 3 3 3 4 4 4 1 4 2 2 4 3 5 3 3 4 3 4 4 4 4 2 4 4 4 4 2 3 3 3 4 2 5 5 4 4 5 5 5 4 5 5 3 3 4 4 3 2 4 4 4 4 3 4 3 4 4 4 4 4 2 3 4 4 4 4 3 4 4 2 4 4 4 4 3 5 3 4 4 3 4 2 4 5 4 4 3 First impression of any product offering plays a very crucial role while making it a brand for me 4 4 1 1 4 4 4 4 5 5 4 4 4 4 3 5 4 3 4 4 4 4 5 2 4 4 4 4 4 4 4 4 3 4 4 4 5 2 4 5 2 3 3 5 3 4 4 5 4 4 4 4 3 4 3 4 5 4 3 5 3 3 4 4 4 3 3 4 5 4 5 4 5 4 5 4 4 3 4 5 3 4 3 5 3 4 5 4 4 4 4 4 3 4 2 4 4 4 3 4 4 4 4 4 4 4 4 2 4 4 4 4 4 5 3 4 5 5 4 4 5 4 4 5 3 I usually go for shopping of a product according to preferred brands based on emotions & mental imagery 4 5 2 1 5 4 4 4 4 5 2 3 2 3 4 3 3 4 2 3 4 4 5 3 2 4 4 3 3 2 3 4 3 4 3 3 4 2 3 3 2 4 3 3 5 4 2 2 4 3 2 3 3 4 4 3 3 1 4 4 3 3 2 4 2 3 3 3 4 2 5 3 3 4 5 3 4 4 4 4 4 4 4 4 3 3 4 4 3 4 4 4 3 4 3 4 4 4 4 3 4 4 3 3 4 4 4 3 4 3 4 4 4 4 3 3 4 3 4 2 4 4 4 4 3 According to me. consumer preferences and behaviors from a product and brand depend more on habits. feelings. perceptions and personal experiences of the product and brand 3 5 3 1 3 4 4 5 4 5 5 4 4 4 4 5 4 2 4 4 4 4 5 4 4 4 4 4 4 4 4 4 3 4 4 3 4 2 5 3 2 5 3 4 4 4 4 5 4 4 4 4 3 4 4 3 4 5 3 5 3 5 4 4 4 3 3 4 5 4 5 3 4 4 5 3 5 4 4 5 4 4 3 5 3 5 5 4 4 4 4 4 3 4 3 4 3 4 4 4 4 4 4 3 3 4 4 3 4 4 4 4 4 5 3 3 3 4 4 5 3 5 4 4 3 I'm a type of customer who believes in "Buy before it's gone" 4 4 2 1 3 2 3 3 3 5 1 3 2 3 4 4 3 2 2 2 4 2 5 2 2 4 4 3 4 4 3 4 3 4 3 3 4 2 3 1 2 4 4 2 1 4 4 2 2 2 1 2 3 4 3 3 4 1 4 3 2 5 2 4 3 3 3 3 4 2 5 4 4 4 3 4 3 4 4 2 4 3 4 4 3 2 4 4 4 2 3 4 3 4 4 4 5 4 3 2 2 2 2 4 1 4 2 3 4 3 3 2 2 4 3 3 2 3 3 2 2 2 4 4 3 I personally trust my gut when making purchasing decisions 4 4 1 1 4 4 4 3 3 4 2 4 4 2 4 4 4 4 4 3 4 3 5 4 1 4 5 4 4 4 3 4 3 4 4 3 4 2 4 2 4 4 3 4 5 5 4 4 4 4 5 4 3 4 4 4 4 4 4 5 4 3 4 4 4 3 3 4 4 4 5 3 5 4 5 3 3 4 5 2 4 3 4 5 3 4 4 2 4 4 3 4 3 4 4 3 5 4 3 4 4 4 5 4 4 4 4 4 4 4 4 4 4 4 3 3 4 4 4 4 4 3 4 3 3
Names of X columns:
label
Number of Factors


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R Code
library(psych) par1 <- as.numeric(par1) x <- t(x) nrows <- length(x[,1]) ncols <- length(x[1,]) y <- array(as.double(x[1:nrows,2:ncols]),dim=c(nrows,ncols-1)) colnames(y) <- colnames(x)[2:ncols] rownames(y) <- x[,1] print(y) fit <- principal(y, nfactors=par1, rotate='varimax') fit fs <- factor.scores(y,fit) fs bitmap(file='test2.png') plot(fs$scores,pch=20) text(fs$scores,labels=rownames(y),pos=3) dev.off() load(file='createtable') a<-table.start() a<-table.row.start(a) a<-table.element(a,'Rotated Factor Loadings',par1+1,TRUE) a<-table.row.end(a) a<-table.row.start(a) a<-table.element(a,'Variables',1,TRUE) for (i in 1:par1) { a<-table.element(a,paste('Factor',i,sep=''),1,TRUE) } a<-table.row.end(a) for (j in 1:length(fit$loadings[,1])) { a<-table.row.start(a) a<-table.element(a,rownames(fit$loadings)[j],header=TRUE) for (i in 1:par1) { a<-table.element(a,round(fit$loadings[j,i],3)) } a<-table.row.end(a) } a<-table.end(a) table.save(a,file='mytable.tab')

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